Ekigai (生き甲斐 - pronounced "ee-ki-guy") is a Japanese term which roughly translates to 'a reason for being'. Everyone, according to the Japanese, has a hidden ekigai. Finding it requires a deep and often lengthy search of self. Such a search is regarded as being very important, since it is believed that discovery of one's ekigai brings satisfaction and meaning to life.

The individual has always had to struggle to keep from being overwhelmed by the tribe. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself. 
Friedrich Nietzsche 
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